Many businesses make the blunder of believing that simply sending out a press announcement guarantees media attention. The fact is, most end up in the digital dump, ignored by journalists. Common pitfalls include focusing on internal terminology instead of a compelling story; missing clear calls

Deciding between a news release and genuine media attention can be perplexing for organizations. While a media announcement offers direct control over your message , it's essentially self-promotion. Media coverage – secured through approaching journalists – carries much more authority with your p